하얀술. 그녀가 왔다

B2B 확장 파트너

하얀술, 그녀가 왔다

하얀술은

수출 : TT

내수 : B2B

한겨레신문 5단 이미지 광고가 나가면 어디서 구매할 수 있냐? 는 전화가 줄을 이어 2024년 4월 말에 네이버 스마트스토어를 오픈했다. 아뿔사 … 한겨레 광고 보고 전화하시는 분들은 스마트스토어 이용할 줄 모르시는 세대이다.

하얀술은 B2C를 하지 않는 기업이다.

더러 샘플을 배송할 때가 있어 한달여전 만들어 놓은 1천여개 제품이 추석 1주일 전 솔드아웃. 추석 지나자마자 보내달라는 선주문 예약만 받고 있다. 추석 지나자마자 최소한 3천개는 내보내야 할 듯하다.

온라인, 오프라인 전혀 안하는데 소상공인 네트웤도 안하는데 이리 물흐르듯 솔솔 판매하시는 소상공인들 대단하시다.

하얀술

내수 판매 계획을 수립해야겠다는 생각을 할 수 밖에 없는 현실에 직면하고 있다 때마침 오랜 해외 경험으로 국내외 유통망을 가동할 수 있는 선배가 하얀술 유통 제안을 해와서 오늘 미팅했다.

선배의 페북 글

“ 그녀가 왔다.

이 지구상에 수많은 술이 존재하고, 우리나라에도 전통주 막걸리를 빚는 수 많은 장인들이 존재하지만 재료와 효모와 발효의 과학적, 예술적 영역에 신의 영역을 가미한 이정희 박사만의 발명품 "하얀술" [쉑쉑]은 내가 평생 마신 술 중 가장 "휴먼 프렌들리"한 것 같다. 나는 이것을 세상에 없던 발명품이라고 말하고 싶다.

이 발명품은 어쩌면 우리 인류에게 "오래된 미래"를 선물하는 것이라면 과장일까?

그녀가 왔다! “

Hayansool is

Export: TT

Domestic: B2B

Namely

Hayansool is a company that does not do B2C.

This is it

Continuing to advertise the Hankyoreh newspaper's five-tier advertisement is to gain an image, not to sell it. A series of phone calls were made asking, "Where can I buy it when an advertisement is released?" and Naver's Smart Store was opened in late April 2024. Oh no... Those who call after watching Hankyoreh advertisements are a generation that doesn't know how to use smart stores.

Sometimes samples were delivered, so about 1,000 products that were made were sold like wildfire in two weeks before Chuseok. It was ambiguous to make it again, so I left it alone whether it should be sold or not, and it was sold out a week before Chuseok. Cafes that take 200 pieces of 100 pieces each have received pre-orders to send them as soon as Chuseok passes, and have only been taking pre-orders throughout the week. As soon as Chuseok passes, I think I should send out at least 3,000 pieces.

It's amazing that small business owners sell like this even though they don't do small business networks at all online or offline.

Hayansool

Faced with the reality of having no choice but to think about establishing a domestic sales plan, there is a senior who has suggested that he would handle the distribution of Hayansool . The senior who can operate the domestic and foreign distribution network with long overseas experience has first proposed it, so I will gladly comply with it and will proceed after reviewing the contract when it is ready.

Does the business just trickle and trickle along?

a senior's Facebook post

"She's here!

There are countless alcoholic beverages on this planet, and there are numerous artisans making traditional rice wine in Korea, but Dr. Lee Chung-hee's invention, "Hayansool " [shake shake], which combines the scientific and artistic realms of ingredients, yeast and fermentation with divine spirit, seems to be the most "human-friendly" alcohol I have ever drunk in my life. I would call it an invention that never existed in the world.

Is this invention perhaps an exaggeration if it presents us with an "old future"?

She's here!"