How to use Global Food Show

[Press Release]

[Press Release]

Exhibition marketing training will be conducted for companies participating in overseas food exhibitions.

Link Factory Co., Ltd. announced on the 4th that David Hyoung-joo Lee, an expert in exhibition and venue marketing, will conduct education for companies participating in overseas food exhibitions jointly organized by AT Center and the Association of Korea Exhibition Industry.

This training will be aimed at representatives of some 600 Korean companies participating in overseas food exhibitions and working-level officials in charge of overseas projects, and will be taught how to effectively use offline exhibitions in marketing in the digital era. In particular, this training will be conducted online in the second half of this year through 100% pre-recording to prevent Covid-19.

Director Lee, who is in charge of the training, said, "I will share the know-how that companies can use the exhibition as a means to expand their customer experience at a time when online and offline exhibitions are converging."

Meanwhile, Link Factory Co., Ltd. is a company that integrates public and corporate PR and marketing projects, and is carrying out various projects such as Lotte Duty Free's integrated promotion of social contribution projects, and the Korea Tourism Organization's Unique Venues consulting.