How to win Hannover Messe

Marketing know-hows for Korea exhibitors

A special marketing session was opened for Hannover Messe 2022 exhibitors last Friday in Seoul, Korea.

David Lee, an expert of tradeshow and venue marketing strategy, shared his knowledge and experiences for Hannover Messe 2022 exhibitors of Korea Industry 4.0 Association. He delivered very specific know-hows regarding how to win trade show marketing from 10 am to 6pm.

He covered all 3 parts of trade show process including before the show, at the show and after the show process. Especially he emphasized 4 marketing strategies beyond the booth activities, which are about how to make global branding using the Hannover Messe platform. Moreover he added special 9 online trade show marketing tips for next year's digital Hannover Messe.

David Lee said "Korean exhibitors should make different trade show marketing strategy compared to last year, because next year Hannover will open hybrid style trade show combining with digital version together." Also he mentioned that all exhibitors should firstly identified their own purpose for joining the show because it would be applied all the process from the buyer marketing to booth design.

Hannover Messe will run as a physical fair from 25 – 29 April 2022 and will be supplemented by a comprehensive range of digital services for both exhibitors and visitors.