NYT 요약
Apple C.E.O.s Through the Years: From Michael Scott (Not That One) to John Ternus
https://www.nytimes.com/2026/04/20/technology/apple-ceos-photos.html
April 20, 2026
Apple의 CEO Tim Cook이 올해 9월 사임하고 John Ternus가 뒤이을 예정임
지난 50년 동안의 CEO를 살펴봄:
1. Michael Scott (1977 to 1981): 창업 당시 공동창업자 Jobs와 Wozniak은 20대였으며 반도체 경력이 있던 Scott이 제조 및 세부 비즈니스 사항을 처리함
2. Mike Markkula (1981 to 1983): 엔젤투자자이자 인기 상품이었던 Apple II의 소프트웨어 프로그램을 만듦
3. John Sculley (1983 to 1993): Pepsi에서 영입해 마케팅 경력을 바탕으로 애플 매출이 8억 달러에서 80억 달러로 증가함. 권력 투쟁으로 1985년에 Jobs가 Apple에서 해고됨
4. Michael Spindler (1993 to 1996): Apple의 COO였으며, 임기 중 수요 예측이 틀려 시장 점유율이 하락했고 가격 전쟁으로 수익이 하락하며 이후 해고됨
5. Gil Amelio (1996 to 1997): Apple의 이사회 일원이었으며 비용 절감하기 위해 직원 1/3을 해고하고, OS 프로젝트를 중단했으며 Jobs가 해고된 후 창업한 NeXT를 매입함
6. Steve Jobs (1997 to 2011): 본인이 창엽한 회사에서 해고된 후 다시 영입되어 여러 혁신적인 기기를 출시하며 - iMac, the iPod, the iPad, iPhone - Apple을 급성장시킨 것은 물론, 가전기기, 음악, 통신 등 여러 산업에 혁신을 일으킴
7. Tim Cook (2011 to 2026): Apple의 COO였으며, 재고 관리 방법을 혁신하고 수백만 개의 기기 생산이 가능하도록 글로벌 운영 및 공그ㅂ망 체계를 구축함. 기업 가치는 4조 달러가 되었고, 연간 매출은 4천억 달러 이상임
8. John Ternus (September 2026): 2001년에 입사해 2021년에 하드웨어 총괄로 임명됨
Apple's CEO Tim Cook is set to step down this September, with John Ternus succeeding him. Here is a look back at the CEOs over the past 50 years:
Michael Scott (1977–1981): At the time of founding, co-founders Jobs and Wozniak were only in their 20s. With his background in the semiconductor industry, Scott handled manufacturing and the detailed business operations.
Mike Markkula (1981–1983): An angel investor who also developed software programs for the Apple II, which was a hit product at the time.
John Sculley (1983–1993): Recruited from Pepsi, he used his marketing expertise to grow Apple's revenue from $800 million to $8 billion. Following a power struggle, Jobs was fired from Apple in 1985.
Michael Spindler (1993–1996): Formerly Apple’s COO, he was eventually ousted after market share declined due to poor demand forecasting and profits plummeted amidst a price war.
Gil Amelio (1996–1997): A member of Apple's board of directors, he laid off 1/3 of the workforce to cut costs and canceled OS projects. He also acquired NeXT, the company Jobs founded after being fired.
Steve Jobs (1997–2011): Returning to the company he was once fired from, he led Apple’s rapid growth by launching several innovative devices—such as the iMac, iPod, iPad, and iPhone—and revolutionized multiple industries.
Tim Cook (2011–2026): Formerly Apple’s COO, he transformed inventory management and established a global supply chain capable of producing millions of devices. Under his leadership, the company’s market value reached $4 trillion, with annual revenue exceeding $400 billion.
John Ternus (September 2026): Joined the company in 2001 and was appointed as the head of Hardware Engineering in 2021.