[ENG] 유튜브, 인플루언서 활용 홍보 전략 컨설팅

대상: 글로벌 소프트웨어 기업 SAP 아시아 태평양 PR팀

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It’s my honor and privilege to speak to PR specialists representing SAP across the Asia-Pacific region. And thank you Stacey for inviting me to this wonderful event.

My presentation comprises of four parts: (1) Why YouTube is important for PR (2) the latest trends that I have witnessed in traditional media and new media like YouTube (3) Consequent changes of readers, subscribers (4) in this fast-changing media landscape, what do reporters and influencers want from PR team.