4 Changes and 1 Inter-Change
Presented at Sitio Futuro Forum
Four Changes and One Inter-Change To Expand Cultural Investment
Presented by Dr. Hae-Bo KIM
at
Mondiacult 2025 side event
Sitio Futuro Forum(Future Site Forum) : Financing, Creative Economy and Culture
(Theme 1) Financing Architectures for Cultural Development
Co-hosted by AECID, SEGIB, and IFACCA
27th September 2025
Museu d’Art Contemporani de Barcelona(MACBA)
<Table of Contents>
0. Build-up on the IFACCA 2025 Seoul Summit
_ “Proposing New Concepts for Understanding the Values and Trading of Culture to Enable More Effective Public Investment; 3-I Cultural Values for the ABC-P Model, the De-Monetization Zone(DMZ) of Culture, Emotional Economics, and the City as a Vessel for Cultural Attractiveness”
1. What Happened Afterwards
_ Return to a “Normal Nation,” the K-Pop Demon Hunters Fever, and the “Chicken Belt”?
2. Four Changes and One Inter-Change Needed Now
1) Change the Dialogue
_ to Turn the Economy into 經世濟民 (Gyeongse Jemin))
2) Change the Numbers
_ to Count the Buzz around the Intangible
3) Change the Theory
_ to Evolve into an Emotional Political Economy
4) Change the Rule
_ to Make Big Tech Pay for Culture for the Algorithm
5) Inter-Change the Actors
_ to Make Change through C-lobalization
