byju's
byju's
#Byju's
BYJU’S is one of India’s largest EdTech (Education Technology) companies, known for its online learning platform catering to students from Kindergarten to competitive exams like IIT-JEE, NEET, CAT, UPSC, and more.
Overview of BYJU’S:
• Founded: 2011
• Founder: Byju Raveendran, a former teacher and engineer
• Headquarters: Bangalore, India
Platform: Mobile app + web-based learning
What BYJU’S Offers:
1. K–12 Education:
• Interactive video lessons based on CBSE, ICSE, and state board syllabi.
• Strong focus on conceptual clarity through visualizations and animations.
2. Competitive Exam Prep:
• IIT-JEE / NEET: Subject-focused video lectures, mock tests, and practice problems.
• CAT / GMAT / GRE: Test prep modules with analytics and expert mentoring.
• UPSC / Bank Exams / SSC: Pre-recorded lectures, live classes, test series.
3. Personalized Learning:
• Adaptive learning paths based on student performance.
• AI-driven insights into learning behavior and areas for improvement.
4. BYJU’S Classes:
• Live online tutoring.
• One-on-one mentoring options.
Major Acquisitions (to expand and diversify):
• Aakash Educational Services (2021): A major NEET & IIT-JEE coaching brand (with a strong presence in cities like Kota).
• WhiteHat Jr: Coding platform for kids.
• Toppr, Gradeup, Osmo: Platforms in school learning, exam prep, and gamified learning.
Criticism & Controversies:
• Aggressive Sales Tactics: Complaints about pushing expensive subscriptions to families with limited means.
• Employee Pressure: Reports of high targets and burnout.
• Financial Concerns: In 2023–24, BYJU’S faced issues with:
• Delayed financial disclosures
• Firing of employees during cost cuts
• Investor lawsuits and scrutiny over governance
• EdTech Bubble Correction: Like many EdTech firms globally, BYJU’S valuation dropped significantly after the COVID boom ended.
Current Status (as of 2025):
• BYJU’S is undergoing financial restructuring, including downsizing, asset sales, and management changes.
• Still operational, but with shrinking influence in India’s hyper-competitive EdTech space, facing rivals like Unacademy, Vedantu, PhysicsWallah, and traditional offline players like Aakash.
Would you like an update on its current leadership, investors, or Aakash’s status under BYJU’S?
