My thought is that Coupang's CEO wanted to be like 'Amazon'. WSJ reported Coupang's plans for flotation on the NYSE. In 2014, after making its debut in the Alibaba's blockbuster, it also reported that Coupang as the biggest foreign company will go public. Also, it is expected that Coupang will be worth an estimated more than 50 billion dollars. In Korea, the E-commerce war is being waged now. Besides, Naver shopping, SSG, Wemakeprice, LotteOn, G-market, to name a few, are waging the war. In particular, due to Corona, the Untact market is becoming thriving. Also, consumers are getting used to using delievry services now. A few years ago, Coupang received 2 trillion won of investment from Soft Bank. It constructed a logistic factory with the money. Coupang's CEO make efforts in reducing delivery time. From then on, early morning and rocket delivery war began! In conclusion, there was a rumour that the delivery was the fastest delivery in the E-Commerce industry. It attracted huge attention from consumers.