영어회화_인플루언서의 영향력

Rocky's think box_(43)

These days, influencers are becoming important marketting tools in many companies. Because an influential does one million people's part. So, many companies utilize influencers. Recently, Youtubers are becoming greatly influential. Youtubers have power, and they are paid high. Their monthly income is more than 10 million won. Therefore, companies have to utilize them very well. Also, nowadays, the so-called "MZ generation" wants to become an influencer. People in their 10s and 20s like to be alone and enjoy watching media contents. So, this is affecting what they want to be in the future. This phenomenon is neither a good thing nor a bad thing. However, the world has become different from the past. With the  coming of the 4th Industrial Revolution, it is ushering in an era of "Hyperconnectedness". Unlike old generation, the "MZ generation" has the "Digital DNA". In conclusion, to be an influencer, one has to be able to utilize new media contents!

@This article is only a subjective view

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