Time Square Advertising
Top 7 Mind-Blowing Facts
[Technology Change the World / 2021.3.01 / No.172 / by YM]
<Time Square Advertising : Top 7 Mind-Blowing Facts>
1. How much does it cost to advertise in Times Square?
How much it will cost to advertise in Times Square will depend on a variety of factors, including the media format, the size of the billboard, the exact location and visibility of the ad, as well as the length of the campaign. Generally, the price for a billboard can start at $5,000 per day as the minimum amount required, and reach up to $50,000 per day.
2. How many ad impressions does Times Square advertising generate?
This means that a company dedicating budget to Times Square advertising can expect to get at least 200,000 unique daily impressions if each visitor sees their ad at least once. For a campaign duration of 2 weeks, this would amount to the incredible 2,800,000 impressions for this location.
3. Which is the most expensive billboard in Times Square?
The largest and the most expensive billboard in Times Square is a 125,000-square-foot screen at 1535 Broadway, which is impressively eight storeys high. It was rented for the first time by Google in 2014 for the mind-blowing price of $2.5 million for four weeks of display time, and it continues to be one of the most iconic advertising places on Times Square.
4. Why is Times Square full of ads?
Times Square is full of ads because of the growing tourism and the high traffic in the area, averaging 360,000 pedestrians per day before the global pandemic. Combined with the prominent media coverage of New Year’s festivities, seen by a wide audience every year, its incredible visibility opportunities for businesses make it one of the most valuable public advertising spaces in the world.
5. What is the average size of a Times Square billboard?
According to Business Insider, one of the most surprising facts about Times Square is that billboards on average have more square feet than the average New York City apartment. To put things into perspective, the average size of a Times Square billboard is 2,013.25 square feet, while a one-bedroom New York apartment barely exceeds 784 square feet.
6. What was the first advertising ever on Times Square?
According to Wikipedia, everything dates back to the first advertising ever done on the One Times Square Tower, which was installed in 1996 by Cup Noodles and featured steam effects that really drew the attention towards the billboard. Later, it was accompanied by an animated Budweiser sign, and soon more companies followed including ITT Corporation, Panasonic, Sony, General Motors and many others.
7. Who rents the billboards on Times Square?
Times Square advertising is covered by multiple companies, including ABC Supersign, American Eagle Times Square, Branded Cities, City Outdoor USA, Clear Channel Outdoor, Express Screen, Neutron Media, New Tradition, Outfront Media and more. To rent digital screens, billboards, full motion digital displays and experiential Marketing events on Times Square, you can get in touch with any of these individual signholders.
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