GAME Framework

How to define GREAT metrics

Goal

Actions

Metrics

Evaluate

1. Goal - What is the business goal of measuring success?

    a. Clarifying Questions

    b. Product & Business Contexts

    c. Assumptions

        i. Assumption #1 - True North

            ㄱ. Create a metric that represents the True North

            ㄴ.The Metric should capture:

                    * Long-Term Trends

                    * Quality User Experience

                    * Correlation with Revenue($)

        ii. Assumption #2 - Audience

            ㄱ. Executives - What's our long-term strategy to grow XXX

            ㄴ. Investors - Is the business of XXX growing?

            ㄷ. Teams - What features should be optimized to directly or indirectly increase the True North metric?

2. Actions - What are the user actions on the product?

3. Metrics - How do you measure user actions?

    a. Action

    b. Unit of Analysis

    c. Statistical Function

4. Evaluate - What is the final recommendation?