ARTNEX: The End of Anxiety.

For my Lord! One cross, freedom for all.

What Is Justice?

— And Why We Must Ask Again

A new platform called OnlyFans emerged in the market. One day, an article began to circulate widely.

A young woman, worn down by her work as an emergency medical responder, said that selling erotic photographs had allowed her to escape economic hardship.

She spoke calmly about how poor she had been, how few choices she had, and why she felt she had no alternative but to make that decision.

The article was not provocative.

It was realistic.

Rather than asking,

“Was this the right choice?”
the more honest question arose:

“What other choice did she have?”

There are countless stories of wealth in the world.
Some are born rich.
Some gain wealth through luck.
Some through fraud.
Some through relentless effort.

So what, then, is the right way to live?

I have wrestled with this question for a long time—and I still do.

We fight over money.

We are judged by money.
Money becomes the standard by which society measures human worth.

In that process, competition repeats itself, and wounds accumulate.
I hated that structure.
So I prayed again and again.

That the world might fight a little less.
That it might yield a little more.
That people might live just a little more humanely.

That hope is why I started ARTNEX.

1. The Coordinate of Justice I Speak Of

The justice I speak of is not fair distribution, legal equality, or equal opportunity.

Justice is the question of whether a structure exists that allows a human being to stand as the owner of their own life.

Therefore, injustice is not poverty itself, but:

A state in which ownership of one’s life is stripped away

A structure that demands freedom from those who cannot choose

A society designed to exhaust the human soul

Economic anxiety undoubtedly makes people sick. It is not the cause of all suffering, but it is an undeniable one.

Yet the core problem is not poverty itself. The problem is structure.

The reason AI is more welcome than people is simple. It requires no salary, no welfare, works 24 hours a day, and carries no management risk.

To morally condemn corporate choices in this context is to ignore reality.
This is not greed—it is a matter of survival.

Labor conflict does not arise because
“companies take too much,”
but because income is structurally concentrated at a single point.

So I changed the question.

If, instead of one company earning 40 million won, individuals each became independent enterprises and traded 20 million won each with two separate companies, would that structure be more just?

This question matters because it is not about redistribution, but about moving agency—equally—to everyone.

2. Redefining Brand

— Not Economics, but the Structure of the Soul

People define brand as a revenue tool, a marketing instrument, or a mechanism for capital accumulation.

To me, a brand is the result of endlessly asking: “For what purpose, with what responsibility, and with what attitude do I exist?”

That is why I define those who build brands not as mere entrepreneurs, but as people establishing leadership over their own lives.

At this point, SUGOLAB’s education ceases to be job training and becomes existential training.

The starting point of the economic structure defined by SUGOLAB is simple.

Money is not the goal.
Money is merely a medium for exchanging something necessary for mutual survival.

That something, I define as brand.

A brand is
a value that can be traded with others,
a structured answer to why one exists.

From this perspective, the individual becomes the subject of exchange.

3. Modern Poverty and the Future We Build.

Economic anxiety makes people ill.

Not all suffering comes from it, but its impact is undeniable.

Look deeper, and you see that anxiety does not begin as emotion, but as ignorance of facts. Depression is not personal weakness, but the byproduct of structural gaslighting.

Even modern treatment systems resemble capital circulation more than healing.

My conclusion is simple.

What people truly need is not momentary dopamine, but a deep conviction:
“I am the owner of my life.”

Freedom without ownership is not freedom at all, but a competitive system that fuels inferiority.

The structure SUGOLAB seeks to build is not
“one large corporation versus ten workers,”
but a network of connected one-person enterprises.

Each individual becomes an enterprise.
Each holds a brand as tradable value.

Companies no longer hire; they transact by project. Individuals connect simultaneously with multiple organizations.

The results are clear.

Income is distributed.
Dependence is removed.
Negotiating power increases.

And coexistence with AI becomes possible—not competition, but division of roles.

This structure is fair not by ethics, but by mathematics.

Ten one-person enterprises, not one company with ten employees, reduce fixed costs,
lower management expenses, and distribute failure risk.

Most importantly, individuals hold revenue, not wages. Fairness is not equal amounts, but equal choice.

4. My Stance on Global, Competition, and Money.

The premise is cold.

Humans are lazy.

Businesses fail.

Effort does not last.

Therefore, success must not be a moral tale, but the result of systems.

SUGOLAB does not hire people, does not rely on goodwill, and does not depend on motivation.

Instead, it designs:

Structures that force recovery after failure

Structures where success repeats

Systems where brands accumulate as assets

To me, the market is not about scale or investment.
It is simply the range in which people live— the range in which the direction of the human soul expands.

So I reject the arrogant and shallow question,
“Does that make money?”
and instead ask the world:
“Who does this technology save?”

Money is not meaning. It is merely a tool that increases speed.
Market dominance is determined not by technology, but by the attitude of those who wield it.

5. In the end, The Heaven that brings down all pride.

“A world where anyone can build a business. We educate new beginnings.”

This sentence means only one thing:
teaching structures where people become the subjects of exchange.

Competition is the choice of losers. We choose to design victory.

Our goal is clear.

ARTNEX and SUGOLAB do not sell finished answers.

They build structures where people can stand on their own, experiment with a world that needs less conflict, and place a question born from one person’s long prayer onto the real stage of the market.

And I continue to ask:

What is justice?
Are you living as the owner of your life?