現代Mobility Japan

#HyundaiMobilityJapan

Hyundai Mobility Japan

Hyundai Mobility Japan, Inc. (日本では「Hyundai Mobility Japan 株式会社」) is Hyundai’s Japanese operation.

It replaced the old entity “Hyundai Motors Japan” and reflects Hyundai’s broader strategy in mobility (electric/hydrogen vehicles, online sales, etc.). 

Headquarters: in Yokohama, Kanagawa. 

Business: imports & sells new vehicles in Japan (especially EVs and fuel-cell), provides after-sales, service network etc.

It also handles commercial vehicles under its “商用車事業室” (commercial vehicles division). 

History & Strategy in Japan

Hyundai originally entered Japan (early 2000s), but withdrew the passenger car division in 2009 due to poor sales. 

In 2022, it re-entered the Japanese passenger car market under the new name “Hyundai Mobility Japan”, focusing on green technologies (electric vehicles, hydrogen fuel cell) and using an online-led sales model. Pre-orders started May 2022; deliveries in July. 

Recent & Key Moves

Inster: Hyundai launched Inster, a compact EV priced around ¥2.85 million (~US$18,000) in Japan, as a strategy to better penetrate Japan’s more conservative EV market. 

By using online sales & focusing on eco-friendly vehicles, Hyundai aims to raise its sales in Japan significantly over coming years. 

Expansion of its product line includes Ioniq 5 (EV), hydrogen fuel cell vehicles (like Nexo), etc. 

#Yokohama

#横浜市