How does a City become a Brand
도시는 어떻게 브랜드가 되는가? 영문판 목차
How does a City become a Brand?
Global Strategy and Marketing to Create a World City
Table of Contents
Words To Enter - The Stage Of Life Is A City, Global Strategy For Top Cities
Chapter 1: Urban Marketing Design
Daejeon Declaration and City Marketing
The branded city of Posdam
Crystaler Center Theory and the Rio Declaration
UCLG (World Federation of Local Governments) and City Marketing,
2022 Daejeon General Assembly Internationalization of Galapagos with No Airports, No Ports
600 Cities, Strong City Brands Drive Investment
Meeting, Economics, Marketing? A difference in the concept of seeing international events
2022 UCLG Daejeon Congress, where follow-up is important.
English is the inevitable basis for Global Marketing
Why Walkinto Korea, an English news program, was founded
Global Marketing and Online Strategy
Can Daejeon City attract foreigners?
The year of visit to Daejeon. A large-scale enterprise that had no strategy
Online travel agencies (OTAs), TripAdvisor and market tours
The urban strategies of travel and tourism are different
Data Search for Daejeon Marketing by individuals
Global competitiveness is not about size.
Frankfurt, a small but strong world city with 700,000 citizens
Hubs and multiculturalism: a global city view from Frankfurt
A city is a sight to behold, city tours and world statistics.
Brisbane's 2032 Summer Olympics and Urban Marketing Algorithm
Why did Brisbane, Australia, create the Asia-Pacific City Summit?
Design are required for local economy by international events
Daejeon-class city around the world that we didn't know about
No tourism or investment for your city if you don’t promote it
City Marketing at the Asian Cities Summit and Davos Forum
What is the strategy for Daejeon and the Chungcheong to host the 34th Summer World University Games in 2027?
Chapter 2: Urban Regeneration and Space Creation
Why is the Woodbury Premium Outlet in New York location on the outskirts?
Outlet? Why it is not only just shopping but also a public SOC
Yongsan-dong Hyundai Outlet, the one unfortunately located downtown
The Haunted House is an art space, and urban resources are imagination
Transformation of Concept, Beijing 798 Art District
What is needed for city administration? The Power of Concept
Can’t Shin Seong-dong include boht Science and Lifestyle?
The road to the uniqueless scientist village
Emperor's villa on the hill
15-minute City and the Neighbourhood Theory of C.A. Perry
Yeonnam-dong versus Science and Culture Village, how should we create it?
Smart city is a technological plan for a cultural city where people live.
Value of historical scenery, Yuseong Hot Springs and Water Park
The hot spring district disappeared from the hot spring special zone.
A sustainable city seen from Bath, England
Creating a luxury hot spring city in Beppu City
If you are going to continuously develop the intellect?
Direction of Urban Regeneration from Metropolitan Original City Center Development from Shinsaibashi and Dotonbori
The Vitality of the Commercial District is the Citality of the City
Commercial Districts with high Entertainment Potential is must have in cities.
Daejeon Jungang-ro is a mega city-type shopping complex town
A Win-Win Re-creation plan for Downtown Commercial Districts
The competitiveness between city landscape and skyline
How to build high-rise buildings in Daejeon?
Bomun Mountain and the no-longer-be-seen dreary neighborhood because of indiscriminate development.
The process of Creating Urban Space and Complex Equations are not simple
A first-class skyscraper is also needed for Daejeon
Verticalization of a First-class Economic City
Let’s make Daejeon a Mega City with Five Autonomous Districts and a Multi-nuclear City.
Daejeon's Five Autonomous Districts should be renamed as Cities, not Districts
Current addresses of Five District offices without the concept of Centers or Unique Urban Areas
The center of Yuseong-gu is Doryong-dong, Science Complex.
Dunsan Triangle connecting Seo-gu, City Hall, Government Complex, and Galleria Department Store
Jung-gu, former Chungnam Provincial Government-centered Urban Convergence Special Zone
Dong-gu, the world-changing Daejeon Station area
A sad Daedeok-gu that we need to turn the table
Trams and Multi-core Linked Public Transportation for Balanced Regional Development
Old Town Convergence Zone with Walking City and Lifestyle
Jung-gu, a quick survey for a 15-minute city
Chapter 3: Tourism is a Strategic Industry Beyond the Economy
Tourism Industry that makes European Cities Sustainable
The reason why the tourist index is rated D
Suwon Haenggung-dong, Tourism and Urban Regeneration are one (identity)
High-tech ICT Battle: How to turn Tourism into a Product?
Urban strategy and tourism design
Conceptual design at regional level
Holidays in Osaka, differences between points and bases
Daejeon’s regional strategy, hub & spoke
Hub City’s Hotel City and Workation
A 1.5 million people city that needs an ‘Urban Airport Terminal’.
Visit Daejeon Year, tasks to be done by Metropolitan Cities and projects of Basic Organizations
Travel Planning and Tourism Strategy are different.
Daejeon strangely fallen into DMO
Even it is not like the devil, it is a details needed or Tourism Administration
Mayor Hong Sun-ki's Daejeon Tourism and Tourism Interpretation Guide
Organization and Marketing for village tours
Village Tourism Coordinator, take a walk around Seongnam-dong nostalgic neighborhood
Google Map, the role of online maps
Village movie theater, do you know those days?
Creating trips to neighborhoods to attract domestic and foreign tourists
Some advice for Dong-gu and Daedeok-gu where have ecological nature and embrace the old city center
Non-mainstream, unfamiliar neighborhood invitations revolutionize
A Global tourism Strategy selling boroughs themselves
Daecheongho Lake, a natural urban ecological travel destination in a blessed city
Trendy stay-at-home tourism infrastructure
Globalization begins Online
Chapter 4: Why is it boring? Local Strategies for Festivals and Zoos
Let’s make the K-HYO FESTA (대전효문화뿌리축제) a Global Festival.
La Tomatina, a Tomato Festival that prevents urban extinction
Butterfly Festival that changed the fate of Hampyeong-gun
Let’s grow K-HYO culture through a project for 7.5 million overseas Koreans
Genealogical Marketing and The Church of Jesus Christ of Latter-day Saints
Daejeon K-HYO FESTA, a Folk Festival that can be held jointly by North and South Korea
The city festival is a "party" for citizens beyond Gapcheon Stream
Geumsan Ginseng Festival and City Marketing
Berlin Wine Trophy and Daejeon International Wine Festival
Unexpected wine in the science city - Daejeon?
The Festival goes beyond the convention, beyond Gapcheon and into the original city center.
Wine and City Marketing, Asian Wine Trophy Business Model
Why does the German Wine Marketing Company (Berlin Wine Trophy) host the Asian Wine Trophy?
Wine Madame, Carlotta Cashola Occupation
Let’s create a festival that creates jobs.
Munich’s Oktoberfest and Daejeon International Wine Festival
Asahiyama Zoo and Raccoon Family Welcome Ceremony
Conceptual Transformation and Ecological Design that save the region.
The Curse of Investment and Urban Bankruptcy
Chapter 5 Start-up City Daejeon
Entrepreneurship, Elon Musk
Special Lecture, 4th Industrial Revolution and Start-up Marketing
Elon Musk, the Incarnate of Innovation
A global company can be founded even in a local area
The School of Life, On-site Global Startup Camp
How much land did the fool Baum get? 바보 바흠은 얼마큼의 땅을 얻었을까?
ㄱㄷㅎ KDH Entrepreneurship Program Main Activities
Break the shell! A Start-up City
The embarrassing Global Startup Festival 2019
Start-up is raising a wolf, not a dog
Start-up City, Vice Mayor of Artificial Intelligence Economy
Knowledge. The meeting between Kim Dae Jung and Masayoshi Son that opened the Information Society
Flagging metropolitan cities, Daejeon weak economy
Poor self-employed, owners of the Daejeon economy earn less than the minimum wage
A “Competitive Economic Welfare Model" is needed for a ruthless economy.
Daejeon Metropolitan City's budget is larger than the budget of the Republic of Cambodia
How did Junggwanchon and Pangyo become startup cities?
Beijing Zhongguancun, a startup mecca where 49 startups are born every day
Jung Gwan-chun's sales of KRW 430 trillion, global talent, a black hole sucking up funds
Pangyo Sohn Hak-gyu Valley, a transformation of the Greenhouse Complex
Zhongguancun and 41 universities, one-third of all venture investments in China
Why should we attract global companies?
Effect of attracting 8,000 global companies around the world
Global Investment Attraction Strategy in Metropolitan City
Let's turn Daedeok-gu into a free technology, economy zone and a start-up city
How can Daedeok Special District become the cradle of world-class technology start-ups?
Dolphins needed for industrial ecosystems.
Administrative Culture of the Fourth Industrial Special City
The World's Techno Valley War, super gap of the economy scale
Chapter 6: Daejeon Mega City, 100-year-old boldly
Daejeon City and 600 Cities in the World
A nation's wealth comes from cities.
The driving force of the world economy, the metropolitan urban complex economic zone
Megacities in the Chungcheong region go beyond regional strategies to global strategies of scale
Increase the scope of the Chungcheong region Mega City! Mega city in the Central Region
Attracting companies, 8,000 companies worldwide, accounting for 90% of the world's gross product
Accumulation and Expansion, Metropolitan Railway Network of Hub City
Innovative City, Local Autonomy and Balanced Development
Local Autonomy is Democracy, Mr. Local Autonomy Kim Dae-jung and regional equality theory
Roh Moo-hyun's Regional Decentralization, Sejong City and Innovation City for Balanced National Development
Jinju, Naju, Jincheon, Innovative Cities Tour
WOW! Innovative city and Yeonchuk district in the Daejeon subway area.
Daejeon Station Area for Mega City
Mega City from Daejeon, Global Strategy for the Pan-Yellow Sea Economic Zone
Let's turn Global Business Districts into Creative Green Cities
Tokyo Marunouchi, a work of Urban Regeneration
Tokyo International Forum on Knowledge Convention in the Station Area
Station City, a new concept in the station area
Is it the center? Dangjin bachelor, Asan maiden's date choice, Eunhaeng-dong? Is it Gangnam Station? 중심지인가? 당진 총각, 아산 처녀의 데이트 선택, 은행동이냐? 강남역이냐?
Let’s create a World-class Landmark with Daejeon Station and Station City.
Why Railway Ueno Station Defends Transportation Hub
The public benefit is service innovation, private, public, and local rail competition.
Daejeon Metropolitan City, let’s make Daejeon a Mega City
Multinuclear City and London Hub King's Cross Station
Who? Seodaejeon Station, loss of asset in hub city
Mega City Daejeon Station. Let's create a new railroad town
No more apartment complexes! a yard site that can be used as an international railway city
Gwangmyeong Station of the North-South Peace Railway and Daejon Station of the International Railway Mega City
Let's make Cheongju Airport into a Mega Airport City.
2021 Busan City By-election and Gadeokdo Airport
Airport City Yeongjong International City and Cheongju Airport City
Kansai International Airport, the gateway to Mega City
East China Economic Zone and Shanghai Pudong Airport
Why is it necessary to integrate the Chungcheong living area, which has weak links, and create a culturally centered economic center?
The airport is a city, airport weddings and art galleries
Let's grow Cheongju Airport and make it an Airport City in Asia
Chapter 7: Urban Re-creation, changing the concept of industrial complexes
Is Industry a chimney? The concept of the industrial complex must be changed.
Investigate the industrial park!
An industrial complex that remains in an industrial complex, becoming an industrial and cultural complex close to the main residence.
Innovation Campus, not an industrial complex, Songshan Techno Park in China
North East Asia Mechanical Cities Union and Industrial Complex Competitiveness
Competitiveness of China's New Economy, Dongguan Songsan Lake Science and Technology Industrial Park, a complex industrial complex
Daedeok Special Research and Development Zone in a quiet city
A strategy where Industry and Geography are in the same context
Daejeon-type Industry. Fostering the Global Service Industry
Artificial Intelligence (AI) and the 4th Industrial Revolution phenomenon
The Extinction of Labor and The sex robot Samantha
Science city-type industry and global knowledge industry in a first-class economic city
Daejeon Unicorn Needs to Attract Global Service Companies
What will be the main industry of Daejeon?
Alexander and Gordian knot, tying the entire Daehwa-dong industrial complex together
Daedeok-gu, the only Autonomous District in Daejeon with less than 200,000 people
The 50-year-old Daedeok-gu old industrial complex needs to be repurposed
Daehwa-dong Arirang, not an improvement, but a major transformation
Let's change the fate of the city by shifting the center and changing the concept.
Rapid growth, urban porverty, garbage island Nanjido
A Victory in Conceptual Transformation, from a Landfill to an Ecological Park and a Cutting-edge Media City.
Urban creation in Incheon Metropolitan City, Incheon Free Economic Zone (IFEZ)
Songdo, International City of Advanced Knowledge
Industry and Global Cluster in Songdo International City
2021 Daejeon-Incheon Competition, K-BioLab Hub
Incheon International Cities Continued as a National Project Beyond the Interest of the Government and Political Parties
Creative Idea, Incheon City Urban Planning Director Park Yeon-soo and the 6th Republic
Grand Plan, Incheon Mayor Choi Ki-sun and the civilian government
Kim Dae-jung Government Announces 'Act on the Designation and Operation of Free Economic Zones'
Citizen groups rally to abolish the Free Economic Zone Act
Songdo Construction, Incheon Mayor Ahn Sang-soo and the Participatory Government
Incheon Mayor Song Young-gil and Practical Government Attracting International Organizations
Lessons learned from the Development of Incheon Free Economic Zone (INEZ) Songdo, Cheongna, and Yeongjong
Interim Evaluation of the Free Economic Zone (IFEZ) in Incheon, which created an economic map
Grand Plan for Daejeon Recreation, Let's designate the entire Daedeok-gu as a free economic zone
Let's convert the Daejeon Industrial Complex into an International Business District!
The Gordian knot can only be solved through bold methods.
Do you know bus number 711? Playground tilted toward development in the southwestern region
Let’s grow Daejeon Metropolitan City into a 100 trillion won economic city.
Candidate Park Seong-hyo's original land development and Free Economic Zone
Let’s merge Daedeok-gu in the northeast and Osong in North Chungcheong Province into an integrated free economic zone.
Chapter 8: Philosophy and Urban Management
Holiday in Curitiba, the ecological city of dreams
Urban Development to Minimize Civilization Intervention
"Sing a song of Sustainable Cities"
Public Transportation System Resolved Traffic Difficulties Without Subway
The city of dreams is ongoing, leaving Curitiba
Why does Fukuoka Mayor Soichiro Takashima welcome the construction of Busan Gadeokdo Airport?
Compact City, the reason why Fukuoka’s population is increasing
Key points of urban development according to companies, merchant councils, and developers
Fukuoka-type Urban Strategy, not Industrial City
Great scenery and excellent tourist design
Regional Development Centered on Private Enterprises
Cross-border, trans-regional economic cooperation initiative, Busan-Fukuoka maritime mega city
Dubai, a future city run by a poet
Singapore + Pudong + Odaiba + Las Vegas = Dubai
Mars Science City Projec City and Adventurous Demonstration
The Power of Leading Cities, Deconstruction and Creation
Poetic Imagination that Envisions The Future
Can Dubai’s urban model be sustainable?
Questions to ask while looking at different cities
Homecoming of Odysseus and Laundry of Nausicaa
The violence of flattening, the history embedded in topography and alleys
Jeong-dong, Seoul, Time Travel throung the Korean Empire
Daejeon's urban remodeling erased the memory of the land.
Resilience in Hotel and Form in Russell Square
Expo Recreation Project, erasing the 93 Daejeon EXPO Science and Cultural Heritage
93 Daejeon Expo, the birth of Scientific City Identity and Civic Consciousness
The World's Fair, an outstanding building that embodies the spirit of the times.
Division of the Expo District by the Central Occupation Forces
Theme parks with one theme, Universal Studios and Disneyland
Daejeon Hanbit Tower Makes a Landmark
The image that the Strategic Asset of a Science City is Science
Science City Eiffel Tower and Ogilvy’s Advertising Strategy
The prototype of Daejeon’s modern and contemporary space, let’s go beyond imitation and go for creativity
Relocation of Chungcheongnam-do Provincial Office to Daejeon and the Japanese Government-General of Korea
During the colonial era, Daejeon was originally Bismarck's city.
Dunsan New Town and 1985 Tsukuba Expo
Deconstruction and reconstruction for the times
Daejeon City’s 4th popular election, tree planting and ‘Dunsan Renaissance
A major shift in public architecture in Seoul, from price bidding to design competition
Park Won-soon's legacy, dismantling new towns and urban regeneration for the common people
PROJECT SEOUL is following Seoul’s needs in Daejeon, even if it only involves building a community center
Urban aesthetics: Let’s change the boring and boring cityscape.
The functional architecture of a standardized city, away from Le Corbusier
The value of beauty: Landscape is an asset.
The Growth of Chinese Cities and Humanistic Ecological Urban Design
Chapter 9: Urban travel to explore the city
100 cities around the world and the fieldwork of Ddubuck
Consultant travel, global performance
Marketer's Job and Urban Observation
Straightforward principle, walk towards the landmark
The city owner is the user, the UI and UX of the city's features
Realistic measurements for urban observation
Business Trip Diary, Beijing Fieldwork
A residential-commercial complex on the outskirts of Beijing and the apartment where I live
Introduction to Travel Studies, Marketer’s City Travel
Bzazilia. North by Northwest
Hong Kong Tram, from your current location to final stop
Kyoto Blue Water Temple, the Art of Travel
Reference oint of Memory, Personal Landmark
Travel is the economy, Base Camp’s hub strategy
Create your own guidebook and reorganize city information
Different view of the city, Victory of the city, and Jane Jacobs
A Study on the Urban Evaluation of Kang Ho-jang and Kang Ho-jang's Experts
Mayor Yeom Hong-chul, office and bureau chief tea time and city victory
Daejeon bomb shot, a reputation heard in Sapporo
Social capital? "Daejeon, the leading city of social capital."
The Death and Life of Great American Cities, a view of people and life
Making a trip to the neighborhood with the people of Sanseong-dong
Sanseong Village Newspaper and local community
Memorial service for Baekho, Joseon's reform thinker
Airbnb’s design thinking and local tourism creation
The Northern Republic connecting Moldova's new home, Wine and Moldova's ambassador
A Day of Ambassador Vasile Bumacov, Republic of Moldova
Mrs Ludmila, a new Moldovan woman living in Daejeon.
Moldova, the strongest drinking country, Citizen-led Urban Exchange
Saudi Prince Bin Salman's visit to Korea and what is needed for cooperation between sister and friendly cities 빈 살만 사우디 왕자 방한과 자매·우호 도시 협력에 필요한 것
Daejeon for foreign immigrants and an open city
Chapter 10: How do you make a millennium city?
The victory of concept, how did the cultural city defeat the scientific city?
Yokohama’s cultural and creative urban regeneration, Minato Mirai 21
Creative City of Culture and Arts - Creative City YOKOHAMA
Metaverse strategy for quiet Tsukuba City
Why is Brazil's new administrative capital, Brasilia, called the 'three-day city'?
The movie "Midnight in Paris" (2011) is a city guide
Paris' cultural competitiveness, overlapping memories and storytelling
Cities, movies, and content derived from the unconscious
Daejeon Mega City Makes Grand Plan
The style of past Daejeon mayors and the 8th popularly elected mayor, Lee Jang-woo
Mayor Kwon Sun-taek's Daejeon City Plan 2030
Paris, The 15-minute City and Slow City
Evaluation of the 6th popularly elected Daejeon Grand Plan 2030
Citizen activist participation, 7th popularly elected Mayor Heo Tae-jeong
Personal Memory and the Modern History of the City
Silly Daejeon! SSeodaejeon Station, loss of city strategic assets
6.10 Uprising, normal Daejeon sentiment and uneasy campus
City spirit, Daejeon area High School Students' Support for March 8
Change in lifestyle, Dunsan New Town and 93 Daejeon Expo
A Crazy Night filled with heat and shouts, Korea-Italy 2002 World Cup match
Urban studies textbook, the Growth of Daejeon city
The direction of the city is within the scope of the leader’s perception
Continuity over 2,000 years of Roman cities
Emperor Qianlong and Deng Xiaoping, who expanded the empire, strengthened Nanshun.
Chinese Dream, One Belt, One Road, Xi Jinping’s Global Strategy
Declaration of Daecheongho Lake in Chungcheong region and Regional Resources of Mega Cities
Why? From the Inland to Naepo, South Chungcheong Province Governor Kim Tae-heum's Maritime Megacity, Bay Valley
Reflection on the city we created
The world's longest tomb, Sannae Golnyeonggol, Remember and Memory for human rights.
Culture, commerce, even school spaces! A new city turned into a bed town
Public facilities that do not affect citizens’ lifestyles
Not what city, but who is the city for? Some things to keep in mind when it comes to urban development
A city for everyone, universal design
Movement rights for the disabled, thinking by changing each other's situation and position (易地思之)
Corporate support, document Heaven? Science city
Towels, molds, glasses, printing, herbal medicine.... Local Roots and Traditional Industries
The reason for failing in a national project? What is strategic communication?
Untie the ties needed for Daejeon and discussion
What kind of city should we build?
Science city concept and science city phenomenon
Even with appropriate technology, digital republic Estonia
Soft power Singapore, a world city even without resources
Design power is city competitiveness
Innovation is not about money. Flywheel and the power of strategy from Singapore
Fractal turtle ship. Why Avant-garde Urban Development is necessary
Post-oil Economy, Neom City and Saudi Vision 2030
Will it be a Utopia? New civilization and the future of Science Cities
*Concluding Remarks in Alexandria Cafe
Let’s find our way to Daejeon
