Gaming Category Specialist
직무
Gaming Category Specialist - 신입
기업소개
"유연한 조직문화와 캐주얼한 근무환경, 일 잘하는 동료들"
일상생활에 필요한 다양한 제품을 디자인하고 우리의 삶을 디지털 경험과 연결합니다.
성장 기회
The growth opportunity in Logi is far from done. Ask anything you want !
상세 업무 내용과 필요 요건
Logitech G is looking for a gaming marketing specialist to be instrumental in the development and execution of our Logitech G brand strategies in Korea. You will help make Logitech G as #1 gaming gear brand in e-sports scene, the gear of choice for gamers, engage with gamers and e-sports fans to help drive brand equity and revenue. This position will be reporting solid line to Korea Gaming category manager. The key approach is to embrace the strength & the innovation of Logitech Products, understand consumer needs and Sales & Marketing Programs, to support Logitech business strategy and decision with right marketing strategy.
[Job Description]
• Develop and execute Country marketing strategy (Brand Marketing, Trade Marketing, PR/Social media / Marketing communication, etc.)
• Create and successfully drive awareness, adoption and usage of Logitech thru innovative and effective programs including events /trade marketing and online campaign.
[Responsibilities]
• Build a strategy (New product launches/Consumer On/Offline promotions) for gaming category expansion aligning with regional direction
• Continuously research on KR Gaming market and trend for consumer insights utilizing the social channel and other market data
• Plan & execute a quarter-based on & offline event/sponsorship with key gaming/e-sports partners
• Seek and develop new business with gaming titles, e-sports teams, streamers and new media
• Collaborate with relevant departments (Regional team / Internal Category & Sales team / Agencies) to manage reputation, identify key players and coordinate actions
[필요 요건]
• Excellent consulting, writing, presentation and communication skills
• Deep understanding of esports and how to build effective gaming communications
• General Knowledge of IT & gaming industry
• Positive attitude with good multitasking and organizational ability
• Excellence in MS Office (PPT/EXCEL/WORD)
• Fluency in English
• Above all, passion for the gaming industry and e-sports world
[우대 요건]
• Special Knowledge & skill:
- Fluent in English
- Strong knowledge of market/customer needs with good market analytical skill
- Work independently and a self motivated person with good communication skill and willing to initiate and explore new ideas
- Good PC skill & with process oriented mindset