GAME Framework

How to define GREAT metrics

Goal

Actions

Metrics

Evaluate

1. Goal - What is the business goal of measuring success?

a. Clarifying Questions

b. Product & Business Contexts

c. Assumptions

i. Assumption #1 - True North

ㄱ. Create a metric that represents the True North

ㄴ.The Metric should capture:

* Long-Term Trends

* Quality User Experience

* Correlation with Revenue($)

ii. Assumption #2 - Audience

ㄱ. Executives - What's our long-term strategy to grow XXX

ㄴ. Investors - Is the business of XXX growing?

ㄷ. Teams - What features should be optimized to directly or indirectly increase the True North metric?

2. Actions - What are the user actions on the product?

3. Metrics - How do you measure user actions?

a. Action

b. Unit of Analysis

c. Statistical Function

4. Evaluate - What is the final recommendation?