Kroger Rolls Out Kroger EDGE

[Technology Change the World / 2022.06.30 / No.203 / by YM]

<Kroger Rolls Out Kroger EDGE>

America's largest supermarket chain Kroger is rolling out smart shelving to 120 of its stores. The technology known as EDGE - which stands for Enhanced Display for Grocery Environment, developed by Sunrise Technologies (a division of Kroger) - offers a personalized, interactive shopping experience for Kroger customers, in addition to sustainability benefits that chime with the retailer's goal to cut cumulative electricity consumption by 40% by 2020.

The EDGE system is a new, cloud-based signage solution for retailers that supports full color digital imagery and video for displaying creative ads and other content, such as nutritional and allergy information about groceries. Certain items may be presented as "gluten free", for example, while others will inform the shopper "I'm local!". Digital prices, deals of the hour, and imagery of foods also display, while the shelves' Bluetooth functionality interacts with shopping lists stored on customers' smartphones, causing the shelves to light up beneath the very items that customers have come to the store to fetch.

#digital #digitalsignage