기업의 이익과 국익의 경계에 대해
[Apple in China by PATRIC McGEE]
The capture of the world's greatest company - Apple in China
많이 배운 책이다. 중국에서 잠깐 일하면서 느꼈던 그 알 수 없었던 불편함을 잘 담았다. 중국은 상당히 흥미로운 나라다. 알고 싶지 않았는데, 알고 싶어지기도 하다. 스티븐 잡스의 애플에 관심이 많았는데, 이 책은 팀쿡의 리더십 아래 애플이 중국에서 어떻게 변해갔는지 그려냈다. 조직의 역학, 조직에서 비즈니스에서 변화를 만들어내가기 위한 전제조건, 현실적 감각, 모든 것들이 버무려져 엮여있다.
작가의 말대로 우리는 지난 20년 동안 엄청나게 큰 공산주의 국가에 자본주의를 이식하는 거라고 생각했는데, 오산이다. 그들이 자본주의를 활용하는 중이다. 순진했던 서방 국가들의 실수가 이제는 거의 명확하다. 민주주의와 자본주의 좋다, 하지만 100%좋은 건 세상에 없다. 때론 사회주의적 접근이 필요할 때가 있다. 한국의 70-80년대 성장시기를 보면, 사실 민주주의는 없었다.
여러모로 흥미로웠다. 기자 출신이라서 그런지 아주 잘 읽혔다. 영어라는 느낌이 거의 안들 정도.
여전히 난 중국에서 일해보고 싶은가. 그렇다, 근데 좀 더 내부적으로 자리를 잡은 상태에서 파견되고 싶지, 아예 새롭게 판을 짜는건 리스크가 너무 크다. 그 아픔은 충분히 경혐했다.
언제나 그렇듯, 좋은 책은 읽은 것 만으로도 고맙고 충만하다. 다음 나의 책은 무엇이 될까. 아마존 장바구니를 뒤져봐야겠다..
underlined
Apple's china problem is the compnay's biggest risk, the most consequential unknown for tim cook's legacy, and urgnet challenge for washington. This is the story of how apple got there.
We must rekindle the feeling that apple is on the move. The ads are not about selling products, because it is the company that needs selling now.
Then he offered remarkable clarify of vision, scribbliing out a two-by-two chart on a whiteboard. Apple, he decalired, would make desktop and portable computers, each coming in consuer and professional versions.
The team created bonds and really started working together.
Cook didn't capture everything, of course, but in principle no item was too small to escpae his notice. It's amazing how he can go from high-level to the very detail and back.
Sexton had developed a deep understanding of how apple functioned, from the temperaments and preferences of its top executives to the niche inner workings of how ideas could be become reality. 매우 매우 중요하다. 중국은 특히나..!
The party's whole reform program was meant to lure in capital and wetern businesses as a way of learning, so china could reverse-enginner the technology, replicate it, and then replace it. 이게 이 책의 핵심이다, 리버스 엔지니어링...!
In hillman's view, apple hand't entered china with a clear strategy to build industrial clusters; it was just something that evolved with time as the company solved one problem in after
another. That whole process started early on and kept growing and growing. So it wasn't some genius move; it was just a gradual accretion of capability, and apple taking advantage of it, and then you combine that with our contracting getting ever more sophisticated, and the amount of control authority that apple had. We could basically call the rules.
Cognitive dissonance - the urgent flight signaled just how seriously she took the role, but in retrospect her dutiful conviction in the meaning of her work also appears innocent and idealistic. 내가 가장 조심해야 하는 부분이다..!! It was a time when Haynes was eager to create change - before her hopes got crushed by the twin realities of apple's demanding operational culture and Beijing's crackdown on labor rights advocates.
To do that, you need to be creating competition at every level in the supply chain. You need to be ruthless. But you can't do that ad also be compliant. A manufacturing design engineer at apple recalled a day when cook sent a note about the importance of corporate social responsibility. Such notes were meant to convey something important: we care about this at the highest level of apple. But that same day his more direct bosses were demanding improvements to output. The two messages were opposed to each other. But there was no genuine recognition of that. Apple as an organization was a living, breathing manifestation of cognitive dissonance.
Good mess happens when various teams work with a shared purposes… bad mess occurs when teams push their own agendas ahead of common goals.
Apple still knew how to manufacture; the problem was that it couldn't execute these plans without china.
Xi's actions made Washington's hopes from two decades earlier - that it could export democracy through capitalism - look almost willfully naïve.
Cook shouldn't be blamed by politicians for enmeshing apple's operations in china two decades ago, but he as erred by doubling down over the past decade despite mounting evidence that xi has been ramping up repression at home and taking amore combative stance in international affairs.
In September 2024, some 1,500 samsung workers in india formed a union and went on strike, demanding higher wages. Their stories was broadcast worldwide by bbc, in effect shaming the korean company into prioritizing compliance. In china, such dissent would receive no media support and be crushed.
To megan, who recruited me to the and was my first editor: you believed in me far earlier than I did... 얼마나 아름답나. 나보다 날 더 먼저 믿은 매니저라니. I'll always be grateful for your enthusiasm and support. In Frankfurt, special thanks to bureau chief. You all helped me up the learning curve.
