Uncommon Store, Korea

[Technology Change the World / 2021.2.13 / No.158 / by YM]

<Uncommon Store, Korea>

The proportion of customers in their 20s and 30s who use The Hyundai Seoul Uncommon Store, Korea's first cashier-less store, is almost 81%.  The figure is about 24 percentage points higher than the proportion (57%) of all customers in Hyundai Seoul. This is the result of targeting the tastes of the younger generation who value new experiences.

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