6. 리빙랩 전략개발

전략개발이란

전략은 조직이나 개인이 자신의 목표를 달성하기 위해 자원을 어떻게 배치하고 활용할 것인지에 대한 종합적인 계획이다. 이는 장기적인 비전과 목표를 설정하고, 이를 실현하기 위한 구체적인 행동 계획과 방법론을 포함한다. 전략은 경쟁 우위를 확보하고, 변화하는 환경에 효과적으로 대응하며, 지속 가능한 성장을 도모하는 데 중요한 역할을 수행한다. 전략 수립 시에는 내외부 환경 분석, 자원의 한계와 기회 평가, 핵심 역량의 집중 등을 고려해야 한다.

전략개발은 조직이 전략이나 방향을 정의하고, 전략적 목표를 달성하기 위해 자원을 할당하는 결정을 내리는 프로세스이다. 이는 최소한 1년에 한 번씩 반복해야 하는 주기이지만 필요에 따라 수행할 수 있다. (Strategic development is an organization's process  of defining its strategy or

direction, and  making decisions on allocating its resources to attain strategic goals.

It is a cycle that needs to repeated at least once every year but can be done as needed.)

Road to define best Strategy Development
 

Vision and mission why?

VISION OF THE LIVING LAB OWNER

•For every business there should be a vision

•A Vision must show a dream to be achieved that is differentiating you

•The vision statement must be short, rememberable and motivating

•Examples

oTo put men on the moon in 10 years

oExploring the secrets of the universe for the benefit of all

oTo create the most compelling car company of the 21st century by driving the world's transition to electric vehicles

oTo be earth's most customer-centric company

oTo be the worlds leading mechanism in facilitating implementation of valuable innovative solutions

MISSION(Winning Proposition) OF THE LIVING LAB OWNER

•Missions are shorter term key value creating targets

•Mission statements must support reaching the vision

•They must define the value created to the target markets and stakeholders

•There can be multiple missions incase of different target markets

•Examples:

oto explore the unknown in air and space, innovate for the benefit of humanity, and inspire the world through discovery

oto accelerate the world's transition to sustainable energy

oto serve consumers through online and physical stores and focus on selection, price, and convenience

MISSION OF THE LIVING LAB

•To provide the best sustainable facilities and support mechanisms that will enable enterprenuers to produce and commercialize innovative solutions for the consumers

•To provide continous trainings on innovation, digital technologies and green transition to the citizens

Values created by Living Labs

Stakeholder Value Table

Stakeholder Value Matrix

Why SWOT Analysis

SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. SWOT analysis assesses internal and external factors, as well as current and future potential.

A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization, initiatives, or within its industry. The organization needs to keep the analysis accurate by avoiding pre-conceived beliefs or gray areas and instead focusing on real-life contexts. Companies should use it as a guide and not necessarily as a prescription.

KEY TAKEAWAYS

1.SWOT analysis is a strategic planning technique that provides assessment tools.

2.Identifying core strengths, weaknesses, opportunities, and threats leads to fact-based analysis, fresh perspectives, and new ideas.

3.A SWOT analysis pulls information internal sources (strengths or weaknesses of the specific company) as well as external forces that may have uncontrollable impacts to decisions (opportunities and threats).

4.SWOT analysis works best when diverse groups or voices within an organization are free to provide realistic data points rather than prescribed messaging.

5.Findings of a SWOT analysis are often synthesized to support a single objective or decision that a company is facing.

Translating All into Strategic Focus Areas

Strategy Test Map