Negotiation is a game.

by 김용년

Negotiation, the prepared one wins.


Negotiation is a game in which the prepared win.


Are people in a hurry good at negotiating or those who can afford it? Negotiation is like a game to achieve each other's own ends. One of the most important factors in negotiations is time. Negotiation is a game that favors those who have enough time and peace of mind. A person who is running out of time for negotiations will make an unfavorable offer at the last minute.


I heard from an acquaintance who sells products in China that Korean companies are negotiating very unfavorably. Chinese companies have ample time to negotiate, but Korean companies are driven by short-term performance and do not have enough time to negotiate. Exporters in Korea, who need to produce results quickly, do not even have the mental capacity. The Chinese officials are taking advantage of this.


In Sun Tzu's Law of War, it is emphasized that if you know yourself and your opponent, at least you will not be defeated. If you know yourself and the other party, you don't have to be afraid of negotiations. In order to negotiate well, you must accurately identify your own and your opponent's strengths and weaknesses in advance. In particular, you need to know how much free time your opponent has for negotiations. In negotiations, the one who is ready and has time to spare wins.


Look at the negotiation task from the other person's point of view and prepare for the negotiation. Negotiation seeks the best outcome that is advantageous to oneself, but also prepares for the worst outcome. During the conversation, find out what the other person really wants, and make an offer that is hard for them to refuse. Negotiations should achieve your goals while giving you the feeling that your opponent has won. That way, you can maintain a relationship with your partner while getting the results you want.


Negotiations should be completed successfully, giving the opponent the feeling that they have won.

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